MARKETINGSMS  CUSTOMER SERVICE | SMS FOR PROMOTION AND NOTIFICATION SUCCESS STORY – AMBER CAR LEEDS

Customer:
Amber Cars was founded in 1987, the largest private transport car for hire company in Leeds UK. The company specializes in offering world class airport pick up and transfer service, day trip, excursions and General Taxi work.

Need and requirements:
Amber Cars needed a way to better communicate with their customers and potential customers. They found out that SMS can provide them all their requirements, from sending marketing campaigns promoting the business to providing customers with a higher level of service by sending notifications on the status of their orders.

The solution:
Amber Cars utilizes multiple Hypermedia SMS Servers (HG-7000), taking advantage of the smart API to integrate the SMS servers with Amber Cars’ tailor-made SMS application. Using
Hypermedia’s SMS server, Amber Cars can now offer their customers a superior service and a more effective way to communicate. Some of the services Amber Cars can now offer to their

customers include:
1. Sending price quotes to costumers after requesting a quote using Amber Cars web site.
2. Notifying customers on new campaigns and special offers.
3. Notifying costumers that the requested vehicle is on the way to costumer’s location, and supplying the name and details of the driver and type of vehicle.
4. Notify the costumer that the vehicle has arrived and awaits the costumer at a specific location.
5. Keeping the database (list of costumers and customer information) secured.

Implementation of the solution:
Amber Cars took advantage of the unique master/slave topology that Hypermedia SMS server has to offer. The SMS gateways were installed in various locations in the United Kingdom. All
are managed through one central interface.

Benefits:
Costumers are now notified of special offers creating new business opportunities. In addition, customers now enjoy a superior experience by being guided and tended to all along the service.
By having Hypermedia’s SMS server, Amber Cars have the flexibility to fully control their customer base information and have the messages sent to them without the need to be
dependent on aggregators or SMS suppliers.

Customer quote:
“We chose Hypermedia because of their willingness to work with us to develop this solution. At every stage they have been on hand to help our development team. The HG-7000 gateway is
reliable and twice the speed of our previous Gateways and easy to configure. It is great to work with a company so willing to improve their product.” Andrew Pennock, Managing Director,
Amber Cars Leeds